Whether you are planning and organizing a school affair, a community event, a corporate conference, or any other big event, one of the first – and most important – things you should do is to promote it to a relevant audience or promote it to as many people as possible. It can be tough marketing and promoting an event these days – especially since it seems that events are cropping up everywhere we turn since the end of the pandemic. Your event has to have a certain ‘wow’ factor to attract the crowds – but it also has to be known; in other words, you need to get the right exposure! One way you can do so is by generating buzz around your event – but how? Here are some top tips on how you can generate buzz around your next big event.
Leverage the Power of Social Media
It seems like everyone has some form of social media presence nowadays – so it follows that you should take full advantage of it. Social media is an incredibly powerful tool for generating buzz around your event. You can use social media to create a sense of anticipation by leaking or producing information about the event, such as sneak peeks of the venue, speakers, or entertainment. You can also create a dedicated hashtag for the event – and encourage attendees, sponsors, and partners to use it in their social media posts. This will help to create a sense of community and excitement around the event.
For instance, if you are having a carnival or funfair theme event, offering tickets to your event or free rides and games would be a great idea. Make sure, of course, to partner with a fairground stall hire provider that can give you excellent attractions and rides – you can even promote your event on Facebook or Instagram by sharing photos of all the attractions. By doing so, you are helping incentivize people to share your event with their followers, which can help to spread the word and increase awareness.
Partner with Influencers
Speaking of followers, another way you can create buzz around your event is by partnering with influencers. Look for influencers with a strong following in your target audience that align with your event’s values. You can offer influencers free tickets or exclusive access in exchange for promoting the event to their followers. Alternatively, you can pay influencers to create sponsored content promoting the event.
But be sure to provide influencers with all the information they need to promote the event effectively, such as the event schedule, speakers, and key highlights. Encourage them to use the dedicated event hashtag and create engaging content that will capture the attention of their followers.
Produce Compelling Content
Producing compelling content is essential for generating buzz around your event. You can do this by creating videos, blog posts, infographics, and other types of content that showcase the value and excitement of your event. You can even create a teaser trailer or promotional video highlighting the event’s key features, such as the speakers or entertainment.
Moreover, you can create informative blog posts or articles that provide valuable insights or tips related to the event – this will help to position your event as a thought leader in your industry and can help to attract attendees who are looking to learn and grow – or simply want to have fun!
